Why does my Magento Purchase event have no value?

Usually full-page cache served HTML with an empty data layer, or the success-page template was overridden by a theme. Server-side events from the order object never have this problem.

Does Adobe Commerce include Conversions API?

Adobe's Meta extensions cover browser events and limited server sending. Most stores on custom checkouts still need an independent server-side sender with dedup and retries.

Can Caply run alongside my GTM setup?

Yes. Keep GTM for browser tags; Caply sends the server half with the same event_id so nothing is double-counted.

Magento

Check your Magento store's Meta tracking

Paste your storefront URL to see the tracking a crawler finds. Magento breaks Meta tracking in ways other platforms can't: full-page cache serves stale data layers, RequireJS defers scripts past the beacon window, and the Knockout-driven checkout renders long after your injected code ran.

Deep scan (SPA / JS-rendered)

Real browser. Pro and Team from a workspace. Static scan stays free, no login.

Static scan

Full-page cache vs dynamic values

Varnish/FPC caches the page — including a Purchase value baked in for the wrong customer if a module misuses private content. Money values belong in server-side events, not cached HTML.

Checkout is a JavaScript app

The checkout renders via Knockout templates after load. Static Pixel code in default.xml often never fires on success pages that use custom routes — the scan shows what actually ships.

Observers beat frontend hacks

Magento's sales_order_place_after observer is the natural place to send a server event. Caply accepts that POST, hashes the customer data, dedups against the browser, and retries failures.

Magento tracking questions

Why does my Magento Purchase event have no value?: Usually full-page cache served HTML with an empty data layer, or the success-page template was overridden by a theme. Server-side events from the order object never have this problem.
Does Adobe Commerce include Conversions API?: Adobe's Meta extensions cover browser events and limited server sending. Most stores on custom checkouts still need an independent server-side sender with dedup and retries.
Can Caply run alongside my GTM setup?: Yes. Keep GTM for browser tags; Caply sends the server half with the same event_id so nothing is double-counted.

After the scan

Send Magento sales from the server. Count each one once.

Caply sends Purchase and Lead from managed servers with hashed customer data, deduplicated against your Pixel by event_id. Pro $29 or Team $99, 14-day trial (card required).

Start 14-day trial How Caply works

Other platforms: Shopify · WooCommerce · Wix · Squarespace · Webflow · Framer · Full scanner