Where do I put the Meta Pixel in ClickFunnels?

Funnel Settings → tracking code applies to every step; per-page code goes in the page editor's tracking section. Pick one level, not both, to avoid double-firing.

Does ClickFunnels send Conversions API events?

Not independently. Purchases depend on the browser reaching your thank-you page. Server-side delivery needs an external sender like Caply, fed by your payment confirmation.

How do I track buyers who never see the thank-you page?

Send Purchase server-side from the order event with the customer's email. Caply hashes it, forwards to Meta, and deduplicates against any browser hit that did happen.

ClickFunnels

Check your ClickFunnels funnel's Meta tracking

Paste any public funnel step URL to see what tracking it carries. ClickFunnels tracking fails in funnel-specific ways: the Pixel pasted at both funnel and page level double-fires, buyers who close the tab before the thank-you page never fire Purchase, and one-click upsells confuse value reporting.

Deep scan (SPA / JS-rendered)

Real browser. Pro and Team from a workspace. Static scan stays free, no login.

Static scan

Funnel-level plus page-level = twice

The same Pixel added in funnel settings and page tracking-code slots fires two inits. The scanner lists every Pixel ID and init it finds on the step you scan.

Thank-you-page Purchases undercount by design

Purchase fires only if the buyer reaches and renders the thank-you page. Payment redirects, slow 3-D Secure flows, and closed tabs all skip it. A server-side event from the actual sale doesn't care.

Upsell value needs event discipline

Each upsell step firing its own full-value Purchase inflates ROAS. Send one server-side Purchase per order — or distinct events with their own event_ids — and let dedup do its job.

ClickFunnels tracking questions

Where do I put the Meta Pixel in ClickFunnels?: Funnel Settings → tracking code applies to every step; per-page code goes in the page editor's tracking section. Pick one level, not both, to avoid double-firing.
Does ClickFunnels send Conversions API events?: Not independently. Purchases depend on the browser reaching your thank-you page. Server-side delivery needs an external sender like Caply, fed by your payment confirmation.
How do I track buyers who never see the thank-you page?: Send Purchase server-side from the order event with the customer's email. Caply hashes it, forwards to Meta, and deduplicates against any browser hit that did happen.

After the scan

Send ClickFunnels sales from the server. Count each one once.

Caply sends Purchase and Lead from managed servers with hashed customer data, deduplicated against your Pixel by event_id. Pro $29 or Team $99, 14-day trial (card required).

Start 14-day trial How Caply works

Other platforms: Shopify · WooCommerce · Wix · Squarespace · Webflow · Framer · Full scanner