You should not rent a tagging server just to learn the event arrived

Caply sends checkout to Meta for you, then scores whether Meta can recognize the buyer. No containers to host.

Comparison based on publicly available information about Stape as of August 2026.

Feature
Caply
Stape
Fully managed hosting
We run the server
You manage containers
No Google Tag Manager
Usually needs a tagging server
Match Forecast (per sale)
Before Meta’s averaged match score
Unmatched checkouts ($ gap)
Planning estimate, not a payout
Ghost vs Ads Manager
Joined by day after ads_read
Tracking vs creative
ROAS drop ≠ always tracking
Ads Coach on live sales
What’s breaking tracking
Pricing from
$29/moAll-inclusive
$25-100/mo+Hosting billed separately

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